an intuitive sense and artistic use of lighting effects, Fred
looks for the visual journey to take the observer inside the
photograph to its focal point. And his uncanny knack for putting
people at ease captures the spark of emotion to offer a glimpse
into the character of the subject.
In studio or on location, Fred has worked
for a myriad of industries including furniture, construction, architecture,
high tech, industrial, hospitality, food service, and automotive. He understands
the intricacies of commercial photography and the immediacy required to
create a dynamic impact that will intrigue, spark emotion, and deliver a
message with one glance.